Privacy Policy

1. Who we are

ASBM is an AI automation agency helping small and medium businesses across Europe eliminate manual work and improve operational efficiency. This policy explains how we collect and use personal data when you visit our website or contact us.

2. What data we collect

We may collect the following personal data:

• Name and email address when you book a call or send us a message
• Phone number if you contact us via WhatsApp or provide it voluntarily
• Company name and job title if you share them during contact
• IP address and browser information collected automatically by our hosting provider
• Booking details (date, time, notes) when you use our Zcal booking link

3. Why we collect it

We collect personal data for the following purposes:

• To respond to enquiries and schedule discovery calls (legitimate interest / contract performance)
• To send confirmations and reminders related to booked calls (contract performance)
• To follow up after a call if you have expressed interest in working with us (legitimate interest)
• To comply with legal obligations where applicable

We do not send marketing emails without your explicit consent. We do not sell or share your data with third parties for marketing purposes.

4. Legal basis for processing

Under the GDPR, we process your personal data on the following legal bases:

• Contract performance — when processing is necessary to fulfil a booking or service agreement
• Legitimate interest — when following up on an expressed interest in our services
• Legal obligation — when required by applicable law
• Consent — where you have explicitly opted in (e.g. newsletter subscription, if applicable)

5. How long we keep your data

• Contact and booking data is kept for up to 2 years after our last interaction
• Client data related to active projects is kept for the duration of the engagement plus 5 years for legal and accounting purposes
• You can request deletion of your data at any time (see section 7)

6. Third-party services

We use a small number of third-party tools to operate our website and booking system:

• Zcal — our booking platform. When you book a call, your name and email are processed by Zcal. See their privacy policy at zcal.co.
• Vercel — our website hosting provider. Server logs may include your IP address. See Vercel's privacy policy at vercel.com.
• Google Fonts — used for typography. Fonts are loaded from Google's servers, which may log your IP address.

We do not use advertising trackers, Facebook Pixel, or any behavioural profiling tools on this website.

7. Your rights under GDPR

As a person whose data we process, you have the following rights:

• Right of access — you can request a copy of the personal data we hold about you
• Right to rectification — you can ask us to correct inaccurate data
• Right to erasure — you can ask us to delete your personal data
• Right to restriction — you can ask us to limit how we use your data
• Right to data portability — you can request your data in a machine-readable format
• Right to object — you can object to processing based on legitimate interest

To exercise any of these rights, contact us at info@as-bm.eu. We will respond within 30 days.

8. Cookies

This website uses only essential technical cookies required for the site to function. We do not use analytics cookies, advertising cookies, or any tracking cookies without your consent.

If we add analytics or other cookie-based tools in the future, we will update this policy and implement a proper consent mechanism.

9. Data security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. Our website is served over HTTPS. Access to personal data is limited to Aljosja Bourgeois and, where necessary for service delivery, members of the ASBM delivery team.

10. International transfers

ASBM is based in Belgium (European Union). If any data is processed outside the EU (for example, through third-party tools), we ensure adequate safeguards are in place in accordance with GDPR requirements.

11. Complaints

If you believe we are handling your personal data unlawfully, you have the right to lodge a complaint with the Belgian Data Protection Authority:

12. Changes to this policy

We may update this privacy policy from time to time. The date at the top of this page reflects the most recent update. Continued use of this website after any changes constitutes acceptance of the updated policy.

13. Contact

For any questions about this privacy policy or how we handle your data, contact us at: